Overview

Nayomi is a Middle Eastern lingerie retailer, with it's Headquarters in Dubai, UAE.

Client

Jamjoom Fashion

Date

2025

Market

United Arab Emirates

The challenge

Elegance and Timelessness run through the bespoke and user focussed Design of Nayomi. With a very intricate Detail to user experience, the Design of Nayomi was carefully created.

Nayomi is a leader in it’s field and the new Design needed to step up the game. We refined Nayomi’s Design elements to excel in the user experience journey and drive clear funnels and help to achieve strong conversions.

A powerful Design surely needed to meet a strong Code Base in order to perform at it’s best. Nayomi’s development was based on Performance, Speed and Efficiency.

Mobile

Details on the Mobile Site Experience

A mobile version needs to function tailored to the usage flows of a mobile device. We further enhanced the sections carefully to reach a smooth user journey.

Brand elements have been guiding through the Design and the development points. A wholesome E-Commerce website on Shopify Plus at it’s best. Take a look.

The result

Nayomi now has an elegant bilingual Shopify Plus store where customers across the UAE can shop lingerie, nightwear and loungewear with ease on any device.