Times have changed! Digitalization is on the forefront. And here we are in the 21st century lucky enough to experience the dawn of the new age of the internet. Owing to this revolutionary technology, most of the aspects of our lives have shifted online more so shopping. I mean, in this era, consumers from all over the world are no longer interested in solely physically visiting shopping malls and convenience stores to buy items. Instead, most of us would rather do shopping online and experience the expediency and convenience that comes with it.
Therefore, you are on the right track if you are thinking of starting a business to sell your merchandise online in Dubai. This is a hotspot for e-commerce with countless opportunities for anyone daring enough to venture into it. All you need is a reliable platform with the necessary tools to help you build and establish an authoritative brand. Speaking of which, Shopify is perhaps the best platform for any e-commerce enthusiast and this is for several reasons.
Honestly speaking, Shopify is an enchanting and alluring out of the box e-commerce solution. And unlike most of its competitors such as Magento and WooCommerce, it doesn’t require you to have a hosting environment to get started. In other words, it is a simple, yet a highly scalable, safe and customizable platform that is far much superior to industry benchmarks such as Weebly and Wix in terms of flexibility and compatibility. But what makes Shopify so exceptional?
Well, let’s break it down…
A highly scalable and customizable Storefront
Ever heard of the saying the first impression is the last impression? Well, Shopify takes this seriously. Shopify’s templates are highly customizable but also custom solutions are super scalable. Building your website 100 per cent responsive on all screen sizes and utilizing it as a blogging platform makes it agile and outstanding. Besides, different packages are available depending on the needs of your business.
Additional storefront features:
- A custom domain
- CSS and HTML editor
- Web-based site builder
- Customizable to be in tandem with your brand
- Strong stability and security for online transactions
A user-friendly and secure Shopping cart
When you set up a shop on Shopify, you will receive a free SSL certificate. For merchants using payment methods, there is a wide array of payment gateways that are approved within the UAE, that you can be integrated with your site and this includes PayPal too.
In terms of shipping, you have the autonomy to control shipping costs which includes the ability to integrate your online shop with benchmark carriers such as Aramex, Fetchr, FedEx and UPS. In addition to this, the shopping cart supports over 50 languages and automatically calculates taxes for you.
Provides powerful and up to date Marketing & SEO tools
Now that Shopify has set all parameters for you to create a beautiful optimized shop with an impressive capacity to securely handle payments, how does it ensure that the right customers find your products? Well, in terms of marketing, Shopify has a lot to be desired.
After signing up, you get a Sitemap.xml. Not impressed? Well, Shopify supports several other SEO practices to help you get the right clientele. These features include:
- Optimized Meta Tags
- Customizable H1
- Optimized titles
And if you want to give your customers coupons, discount codes or gift cards to promote your marketing strategies, Shopify has you covered. You can also integrate social media platforms such as Facebook directly on to your shop.
Helps you to convert site visitors into paying customers
After helping you to generate traffic, which I would rather call potential customers, Shopify doesn’t stop there. The platform goes an extra mile to help you convert them into paying customers in many ways. Some of the conversion features include:
- Email marketing. With Shopify, you can automatically email your entire catalogue to customers and also integrate with CampaignMonitor its email marketing app.
- Besides supporting email marketing the platform also allows you to sell your products on Facebook.
Web Hosting and a rich Software APP’s Ecosystem
Unlike competitors such as WooCommerce, Shopify independently hosts your shop. This hosting package comes with email forwarding, unlimited bandwidth, daily backups, instant upgrades, SSL certificate, and a 99.9 per cent guaranteed uptime. As your store grows, you don’t have to worry about the hosting because it is scalable depending on your needs but you have to part with some money for the upgrade. The platform also has a rich ecosystem of apps that can be integrated into your store to help you serve customers better.
Unlimited platform support
Besides these features, you will also get 24/7 customer care support from Shopify directly via live chat, and email. This is quite an advantage because there will always be someone on standby, ready to help you when you need it.