The Blueprint about the start-up structure on your Shopify E-Commerce store in Dubai, UAE.

by Julia Jackle - Jan 5, 2021

In the recent past, businesses in Dubai have been using their products as sources for competitive advantage. However, times have changed, and such products are no longer enough to establish authority and credibility. In this digital age, where E-Commerce rules the markets, the critical differentiator of successful businesses is the ability to leverage on its online presence, website, SEO, and awareness, to establish brand authority and increase reputation on the World Wide Web.  And as more and more people turn to the internet for high-quality information and products, search engines like Google and Bing are working overtime to improve the user experience. The thing is, Web indexing has transformed the way websites rank among search engine results. To remain relevant and prominent on the internet, your Shopify E-Commerce store in Dubai needs to have the right structure. Here’s how to ensure that yours adheres to the nuances of contemporary online shoppers.

1. Content is king: Create a blog

Nothing beats content! Not even a fancily designed site or paid campaigns, and that’s not changing any sooner or later. Quality, informative and frequently updated content has the potential to drive organic traffic to your site, improving your tech company’s rankings on both Bing and Google. As a matter of fact, frequently updated sites are in a better position to achieve better web rankings when compared to stagnant ones. And let no one lie to you. There is no shortcut to quality content. Search engines have evolved, and they easily detect low quality and plagiarized content, which negatively affects your ranking.

2. Integrate SEO into the site

You have to conduct solid Onsite SEO for SaaS, identify traffic coupled keywords and those with the highest potential for conversion, consistently develop high-quality content. This will help you enlarge your customer funnel from awareness all the way down to conversion. Leveraging on your story and knowledge will also help you get opportunities to press for and drive links. The whole idea is all about delivering what your potential clients need. In the process, you will be in a position to build a relationship with them and eventually convert them into customers or clients.

3. Include social media buttons on your site and optimize these platforms

Having great content on your blog is not the end of Search Engine Optimization. You have to be visible wherever your competitors and customers are. This comprises social media platforms like YouTube, Twitter, Instagram, Snapchat, and Facebook. These platforms are not just intended for B2C businesses alone. If your tech company is a B2B business, social media can be used to fuel sales, gain an audience or generate traffic. You see, interacting with a target audience through videos, hashtags, or even posts will send them to your site and eventually convert them into regular visitors or clients. After all, you intend to generate more leads and build an audience you can communicate. A strong presence on social media will also help you retain customers and clients since there will be a direct link between them and the company.

4. Every technique in SEO matters

Search Engine Optimization basics like Meta descriptions, keywords, H1 tags, H2 tags and rich titles are essential. Major search engines like Bing and Google still use them to identify the content on a web page.  This helps them to rank it accordingly. Therefore, throwing in a few anchor links in your content will be helpful because they connect your content to the rest of the World Wide Web. And since the days of stuffing keywords to drive traffic are long gone, these are the best ways to generate organic traffic

Final words: Don’t become a slave to the process

SEO was invented to help the right eyes land on your website. To be precise, it was made for man and not the other way round. Therefore, begin your campaign by thinking of how you can help your clients and customers. I mean, the optimization process should not make your content useless in such a way that it is not readable by human beings. Everyone hates the feeling that they are being marketed to. Striking a balance between usefulness and optimization is what makes SEO an art and not just a science.

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About the Author:
Julia Jackle
Julia is the co-founder and CEO of Creative971 and has written blogs in the past for the Entrepreneur Magazine UAE. Her extensive knowledge in the E-Commerce industry in the UAE and GCC is widely appreciated.

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