What is Retarget marketing?
Retarget marketing gives you a chance to reach out to customers who have previously visited your website with targeted banner ads. It can be an effective way to increase your E-Commerce Store’s conversion rate in the UAE. When a customer visits your site they are tagged with a special cookie allowing you to advertise to them online. This means you get another chance to convert them into a sale, but if a visitor leaves your store without having viewed a product, it is highly unlikely that he will buy a product of you. Your retargeting strategy gives a chance to include these website visitors too.
How Does it Work?
For example, visitors who are looking for new gym and fitness accessories may go to “yourgym.com” website in order to browse the different products available in your store, however, some visitors leave without completing a purchase. Knowing that the visitors are a potential customers yourgym.com can tag them as “site visitor”. This will allow yourgym.com to deliver an advertisement to the “site visitor”. Furthermore, you can even segment visitor groups based on the pages they visited to show them more relevant ads and increase repeat visits to your site. This is highly powerful as you use the potential of people being aware of your website. In a boutique or store, you cannot capture each visitor, online you can make use of it smartly!
Retarget marketing is possible through social channels such as Facebook and Instagram as well as Google AdWords.
If you like to know more about the efficiency of retargeting marketing for your UAE E-Commerce then get in touch with us.