Zanussi Egypt was extending their site offerings in arabic in order to cater to the market in a localized approach.
Client
Zanussi, Electrolux Egypt
Date
2019
Platform
Shopify Plus
The need of the arabic website implementation allow the shoppers to see the website content and products in their native language and engage comfortably while increasing conversions.
We’ve worked with Zanussi to implement the RTL right to left functionality in order for the Zanussi Egypt team to implement the arabic language and to have a functioning bilingual Website, that caters to their target audience.
The arabic language integration was key to stay close to their customer base, the design remained, it was just localized to the arabic speaking the audience.
The mobile experience for Zanussi Egypt focussed on optimizing further. Hence the mobile version was structured to function comfortably and stylistically be appealing on the mobile devices too. This is specifically important considering the large percentage of mobile device users from arabic speaking countries.
