Zanussi

  • Client: Zanussi, Electrolux Egypt
  • Date: 2019
  • Category: Consumer Electronics
  • Platform: Shopify Plus

INTRODUCTION

In 1916, the enterprising young Antonio Zanussi began making stoves in North East Italy, and soon developed a range of inventive products. Zanussi has since played a pioneering role in household appliances. With innovations such as the rst gas cooker and the first auto-defrost fridge. Clever Italian design is the cornerstone of our success today, just as it was 100 years ago.

THE APPROACH

Zanussi Egypt was extending their site offerings in arabic in order to cater to the market in a localized approach. We have developed the entire arabic website for the Zanussi Egypt store.

THE SOLUTION

The need of the arabic website implementation allow the shoppers to see the website content and products in their native language and engage comfortably while increasing conversions in the egyptian/arabic speaking market.

OUTCOME

Zanussi is all about catering to their customers, hence the arabic language integration was key to stay close to their customer base. It was required to flip the website throughout from right to left.

MOBILE EXPERIENCE

The alignment was optimized to function and stylistically be appealing on the mobile devices too. This is specifically important considering the large percentage of mobile device users from arabic speaking countries.