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Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.
For more information about the Daniel Swarovski Corporation AG please visit www.swarovskigroup.com
For the international luxury retail brand, it was important to fulfill corporate guidelines according to their international brand standards. The challenge was to build a multi-channel experience in order to connect their brick and mortar stores with the website and also ensuring collect in-store or reserve online and pay in store option for advanced customer shopping experiences.
Swarovski UAE needed to re-design and fully update their E-Commerce website in order to follow the international brand experience. Now, the website features in-depth story telling elements as well as a detailed thought through shopping experience. The Solution was further to connect the retail outlets within Dubai to the website, which will allow the shoppers to see the item availability in the retail outlets as well as allowing the to purchase online and collect in store or reserve online and pay in their favorite store.
Swarovski is all about quality crystal craftsmanship and jewelry. It was essential that the website will provide a timeless and state-of-the-art user experience. The Outcome of the built was reduced steps a site user needs to do in order to achieve the shopping experience. This tremendously supports the customer service.