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Springfield is an international brand originated from Spain back in 1988. The purpose of Springfield is creating a smart-casual and trendy style, suitable for the lifestyles and personalities of both men and women.
Springfield's brand team wanted to create a localized website for Saudi Arabia factoring in to remain the global brand's design but also align the design for the arabic market localization on frontend as well as the requirements for the Saudi Arabian market.
At Creative971, we created Springfield's E-Commerce website with care and dedication to best present the global brand and remain their design while localizing their customer experience within Saudi Arabia.
Springfield is proud to be owning a state-of-the-art E-Commerce Website that communicates their mission and vision and is offering a great functionality for its users across desktop and mobile.
The focus of the usability was on the responsive mobile version that allow easy and sleek navigation as well as a fast checkout experience.