Digitizing the Equestrian Manufacturer Experience.
Client
Setzi
Date
2019
Platform
Shopify
For the equestrian equipment manufacturer, it was important to create a website that allows functionality while staying sleek in the design.
The challenge was to provide as much storytelling elements as possible while keeping the focus on equestrian equipment sales and highlighting the option to customize saddles. So the solution was to enhance Setzi Saddles new website experience, which is built on Shopify, features an in-depth story behind the brand and it’s founder Antonio Sardo. Focus was to allow the users to explore both, the brand story as well as the commercial aspect, while being able to browse a neat and sleek site.
The rebuilt Setzi Saddles website clearly reflects the brand’s commitment to quality craftsmanship and premium equestrian equipment. A key goal was to create a timeless and elegant user experience that aligns with the brand’s heritage. To enhance usability, product navigation was streamlined using intuitive icons, allowing customers to browse and find items with ease. Additionally, a dedicated “custom saddle order form” was integrated, providing Setzi with a functional platform to manage bespoke saddle requests directly through the website.
Focusing on a fully fledged mobile version brought a lot of flexibility for the customers of Setzi.
Given the fact that most equestrians are mainly browsing on their mobile phones, we created the website of Setzi Saddles from a mobile first approach. Matching expectations of their user base was key. The mobile version is also focussing on showcasing large product images and clear explanations.
Testimonial of Setzi: We had a really positive impression since the beginning: really helpful staff. They guided us thru the whole process of constructing a new website, giving us their support and advice. Our working experience with Creative971 is undoubtedly more than satisfactory.