INTRODUCTION

Promate Technologies, The worldwide leader in electronic and computing DMS (Design and Manufacturing Service) with extensive experience in product development and vertically integrated capabilities, Promate boasts a diversified product line, including mobility accessories, IT peripherals, photography enhancements, digital gadgets and consumer electronics and more.

THE APPROACH

Promate was looking to recreate their global web presence and all brand guidelines such as country guidelines needed to be respected. As Promate is very innovative in Product Design and they are themselves IF Design Award winners, the request of the focus on the webdesign & user-friendliness was the core focus of the website. All technical points needed to match along and hence created an intensive build.

THE SOLUTION

The ultimate solution was to let the users “feel” the product and provide as many information about the design & usability. The product pages, simple and elegant with beautiful product imagery was key. Apart from this a dedicated Manual & Driver support page was required in order to provide the user ease.

OUTCOME

Everything focuses on the brand and their positioning as well as the user friendliness. Promate’s products are intuitive and great in handling and usage, hence we bridged the gap and transferred the products touch and feel into the website. The purchase process and viewing of the products is clear and straight forward, allowing the user to navigate fast and efficient and purchase.

MOBILE EXPERIENCE