• Client: MKS Jewellery
  • Date: 2019
  • Category: Jewellery
  • Platform: Shopify

INTRODUCTION

MKS Jewellery lives to tell stories and celebrate the art of self-expression. Each jewel is created with a message and in time, each piece adds to a chapter like a storybook to build stories.
‘A jewel is only truly irreplaceable and timeless when it has valued meaning and sentiment behind it.’

- HRH Sheikha Mariam Bint Khalifa Bin Saif Al Nahyan-

THE APPROACH

We worked closely with the MKS Jewellery team to assure the combined design approach of minimalism and art. The vision of the MKS Jewellery team was like their brand: tell a story. Being jewellery designers, MKS Jewellery was very selective and with great attention to detail when it came to structure out the website approach. We certainly had to lean into the depth of understanding of the brand and worked out each page individually.

THE SOLUTION

Knowing the brand and their vision more and more enabled us to work just perfectly with MKS Jewellery. We were able to create a unique website experience. The gallery style home page layout as well as the uniquely created collection and product pages leave their own note of sophisticated elegance.

OUTCOME

As you can see the outcome is a beautifully designed and well functioning website that represents the brand correctly. Each content section was placed with great care and dedication to have this outstanding website come to live.
The challenge was staying art inspired and minimalistic in design, yet informative and user friendly for the E-Commerce functionality.

MOBILE EXPERIENCE

Talking about MKS Jewellery's mobile experience shows that it's just as well thought through as the desktop version. For MKS Jewellery, a predominantly middle eastern clientele demanded for a beautiful and easy to use mobile version.

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