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KNIPEX is a renowned global manufacturing brand that specializes in producing the worlds besty pliers that proudly bear the "Made in Germany" tag. As the globally leading pliers manufacturer, KNIPEX primarily caters to professional users in the trade and industry sectors.
With its Middle Eastern headquarters in Dubai, KNIPEX serves the region and has established a strong presence in this market. The mobile-first approach for KNIPEX is thought to support the UAE's shift towards a digital-first approach as well, hence the main emphasis was placed on adopting a mobile-first approach, aligning with the brand's mission and vision, and purposefully conveying them through the design and structure of their E-commerce website.
Creative971 has jointly designed the E-Commerce website with KNIPEX' team and hence focussed on the mobile first web presence. It serves to encourage online shoppers but also to create a digital catalogue of what KNIPEX can do for their clients and what product assortment is available within the Middle Eastern region.
KNIPEX is proud to be owning a state-of-the-art E-Commerce Website that communicates their mission and vision and is offering a great functionality for its users across desktop and mobile.
The focus of the usability was on the responsive mobile version that allow easy and sleek navigation as well as a fast checkout experience.