KNIPEX is a renowned global manufacturing brand that specializes in producing the worlds best pliers that proudly bear the "Made in Germany" tag.
Client
Knipex
Date
2023
Platform
Shopify
Global Growth for Knipex
With its Middle Eastern headquarters in Dubai, KNIPEX serves the region and has established a strong presence in this market. The mobile-first approach for KNIPEX is thought to support the UAE’s shift towards a digital-first approach as well, hence the main emphasis was placed on adopting a mobile-first approach, aligning with the brand’s mission and vision, and purposefully conveying them through the design and structure of their E-commerce website.
Creative971 has jointly designed the E-Commerce website with KNIPEX’ team and hence focussed on the mobile first web presence. It serves to encourage online shoppers but also to create a digital catalogue of what KNIPEX can do for their clients and what product assortment is available within the Middle Eastern region.
KNIPEX is proud to be owning a state-of-the-art E-Commerce Website that communicates their mission and vision and is offering a great functionality for its users across desktop and mobile.
A clear – MOBILE FIRST – Approach was achieved for KNIPEX. The focus of the usability was on the responsive mobile version that allow easy and sleek navigation as well as a fast checkout experience.
Over and above a great success story of a german brand going global with a mobile focus and strong E-Commerce offerings for their clients and suppliers within the MENA region.