• Client: Abdul Samad Al Qurashi
  • Date: 2018
  • Category: Beauty
  • Platform: Shopify Plus


Jadayel is the inhouse Hair Care brand selling Hair Oil to its customers. Jadayel is part of Abdulsamad Al Qurashi group, owned by the Al Qurashi family and the history of the perfume industry. Al Qurashi family is proud of its heritage and expertise in Oud and perfume since more than 150 years. Its brilliant success has started in 1852 and has been passed down from generation to generation.


Jadayel needed a global exposure for their products. The website needed to be up in tight timelines and with an extensive integration of all global stores and a solid arabic RTL translation.


The new website experience, built on Shopify Plus required a multi-currency checkout for the global access. We have build this utilizing total of 6 Shopify stores synchronizing the required data & reports to support global sales. Our goal was to simplifying the Shopping experience and implemented Arabic RTL on 5 of the total of 6 stores in order to localize language and stay true to the Arabic roots.


High converting and fast website which allows the Brand the flexibility required in order to achieve greater results and focus on selling instead of global enterprise IT hurdles.



We, ASQ Group, started our E-Commerce business back in the year 2013 with Shopify and it was a really smart, simple and stable platform, but then we upgraded to another platform, because we couldn’t get all our business requirements from Shopify at that time and we couldn’t find a solid partner agency in the region in order to work with us; until we met Creative971 in 2017 in an eCommerce event in Dubai. We then started working with them for our new E-Commerce website of our brand Jadayel. Creative971 are a genuine partner that we could always depend on and they took the most out of Shopify to fulfill our requirements solidly. They are professional, friendly and experienced in their field. They listened to our business needs and creatively found solutions for each requirement that we had for Jadayel. Thank you a lot Creative971.


We can take your business from concept to conversion no matter what stage of the journey you’re at.