• Client: Georg Jensen
  • Date: 2017
  • Category: High-end Jewelry
  • Platform: Shopify


With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products.

The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty. His artisanal skill and artistic talent combined with his continuous ability to identify and support design talent was the foundation on which he built Georg Jensen in Copenhagen in 1904.


For the international luxury retail brand, it was important to fulfill corporate guidelines according to their international brand standards. The challenge was to build a multi-channel experience in order to connect their brick and mortar stores with the website and also ensuring collect in-store or reserve online and pay in store option for advanced customer shopping experiences.


The new website experience, built on Shopify Plus, features an in-depth story behind the brand and it’s designers. The Solution was to connect the retail outlets within Dubai to the website, which will allow the shoppers to see the item availability in the retail outlets as well as allowing the to purchase online and collect in store or reserve online and pay in their favorite store.


Georg Jensen is all about quality craftsmanship and timeless products. It was essential that the website will provide a timeless and elegant user experience. The categorization and navigation was simplified to allow customers to browse or find products fairly quickly. The Outcome of the built were reduced steps a site user needs to do in order to achieve the shopping experience. This tremendously supports the customer service.



Working with Creative971 was efficient and professional. Their knowledge about Shopify is extensive and had brought us a slick and storytelling web experience for Georg Jensen Middle East. We will continue to work with Creative971 and we’d like to say thank you for their hard work and commitment towards our guidelines and international guidelines of the brand.


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