American Rag

  • Client: American Rag Cie
  • Date: 2018
  • Category: Apparel & Fashion
  • Platform: Shopify Plus


American Rag Cie is all about the experience. They have travelled the world to build a dynamic collection of distinctive brands that have made American Rag a cultural institution. This eclectic patchwork of styles and looks might be globally sourced, but ultimately it also pays homage to the original California spirit that inspired the brand’s founder, Mark Werts. Right from the first shipping container of French vintage clothes, American Rag has remained dedicated to heritage, style, elegance and quality – in all aspects, all the time.


With the Middle East launch of American Rag Cie, also comes their partner homewares brand, Maison Midi. The approach here was to combine the brand guidelines of American Rag Cie but also stay connected to the trends and cultures of the Middle East. Hence also web experiences had to be adjusted towards the regional customer demands.


The new website experience, built on Shopify Plus lays its focus on the fast growing product lines, it was important to combine this with an extensive filter to refine the search for Fashion Designers and Brands as well as by Clothing Collection.

The Connection of the Dubai Mall retail store to the website was an important shopping experience, this will allow the shoppers to see the item availability in the retail outlets as well as allowing the to purchase online and collect in store or reserve online and pay in you favorite store.


Everything focusses on the multibrands hosted under American Rag Cie. The purchase process and viewing of the products is clear and straight forward, allowing the user to navigate fast and efficient and purchase.



We are grateful to be working with Creative971 on American Rag Cie. This project is unique and required an extensive understanding in terms of Design & Development. It is great to see how successfully all was achieved and once again Creative971 prooved their knowledge about Shopify. We can only continue to confidently say, that our work with Creative971 and relationship is growing and we’d like to say thank you for their hard work and commitment towards our guidelines.Thank you!