Al Adhra

  • Client: Al Adhra Oman
  • Date: 2018
  • Category: Fashion
  • Platform: Shopify

INTRODUCTION

ALADHRA is an Arabic name translated as “The Virgin”. It’s a very well-known name due to Saint Mary, Jesus (Essa) Mother (The Holy Virgin). Gender equality is crucial to our strategy, even though we are currently selling Male related products, our target market is both male and female. Our research tells us that more and more women buy on behalf of husbands, partners, kids, colleagues etc. Women are multiple markets in one, they are the gateway to everybody else.