It has been over twelve weeks now since COVID-19 was first reported in Wuhan, China. A global crisis has emerged as the novel coronavirus continued to spread affecting hundreds of thousands of people. Governments worldwide are taking actions to protect residents as best as possible. Here in the UAE, we are blessed to follow our thought leaders.
However safe we try to stay as human beings from a health perspective, we know it directly impacts our economic and financial situation. The reality in our daily work and life reflects that it requires a thoughtful navigation by brands and companies.
Our commitment at Creative971 during this situation
At Creative971 we take the stance to work from home, not only to protect our employees, but also to protect our valuable clients. We are fully digitalized and ready to support our clients online. Our proactive measures include more digital content via YouTube, Social Media as well as more phone calls internally as well as externally.
We believe the global economic impact has yet to be fully realized and it’s anticipated and already visible that it is quite significant. In the weeks ahead of us, we at Creative971 will provide you with digital updates as well as the first ever online Shopify Meetup in the UAE and MENA.
A view on UAE retail
Since Malls and all non-essential retailers are closed due to coronavirus cases still climbing, it is getting harder and harder for both local brands as well as international ones to sustain and grow their businesses. E-Commerce demand in the UAE raises due to social distancing as well. It is essential to digitalize your business now, in times like this it shows that also the right digital marketing is powerful to brands and businesses. As the concerns of retailers are not only their stocked warehouses but also their staff that will have to be paid. We can see E-Commerce businesses taking a benefit from this situation depending on certain industries, order numbers go up. Adaptation is key and the UAE market is acknowledging the needs to move their businesses online.
In direct alignment with this, Amazon had announced that it would hire additional 100,000 workers to meet the growing demand of home deliveries across the globe.
E-Commerce performance MENA
The online performance of our client’s portfolio in the UAE and Middle East at Creative971 is holding up strongly. For most brands, surely traffic is down, but conversions are still up, signaling that clients shop online irrespectively.
We advise and see that content marketing, delivering the right message during this time is key.
If you wish to discuss those topics individually for your business, please get in touch with us.