Social Media for your Shopify E-Commerce Store

by Julia Jackle - Jul 2, 2020

How to leverage your social media for your Shopify E-Commerce site

Gone are the days when you would need a lease, a warehouse and staff to start a business. The paradigm has shifted and today the most attractive type of business is selling services and products online. However, the big question is, how can a novice succeed in a realm that is dominated and domineered by multinational companies? Well, the first step is coming into terms with the fact that we are living in a world where people are always connected, be it on their smartphones, at home or at work. At the midst of this, we cannot discount the role that social networks have played in making the world a village.

And since people are levitating in favor of these platforms, online sellers can leverage them to increase brand awareness which will eventually increase the badly needed sales to keep your business afloat and thriving. Even so, it is not that easy for your social media marketing campaigns to be successful on social media. Fortunately, with the right techniques, strategies, and know-how, you can triumphantly navigate the labyrinth that is selling on social media and leave a mark for your business. To get you started, here are a few tips.

1. Post and share only relevant information

With so much information available online, you need to differentiate your content to attract the attention of your target audience. To do this, produce content that is relevant to the targeted consumers and ingeniously associate it with the details of the products your store sells. If you are an affiliate, write articles about the products you are promoting. If you’re a wholesale seller, invest in content marketing to showcase unique features of your products or services.

The rule of the thumb is to offer exclusive and tailored information. And do not forget to post your content in a visually attracting manner. To be precise, use images that are directly related to the product or products in question. The thing is, posts and articles with photos, pictures and infographics draw more of visitors’ attention.

2. Use Social Media Management Tools

After creating visually appealing and relevant content, it is time to strategies on how you are going to post it to your target audience. Therefore, besides having social media account, go ahead and invest in social media management tools that will help you in organizing and posting your content. These tools make it possible to converge your social media accounts to one place from where you can manage how to post, when to post and how often to post. This makes it possible to schedule content and post it when a large number of your target audience is online. Hootsuite is one of the most popular tools for managing social media, but there are other alternatives like SocialOomph.

3. Use groups and communities

It is common knowledge that groups and communities on social networks bring together people with common interests. Thus, these networks are excellent for marketing your products to a segmented audience. To achieve this, search for groups and communities that deal with a product that is closely related to the product or service you are marketing. This will increase outreach and eventually boost sales if you do it the right way.

4. Integrate your e-commerce store with your social media accounts

Social commerce is a concept that involves setting a store on social media sites where customers can buy without leaving the platform. This can be done in many ways. For instance, setting up a store on Facebook (f-commerce) or Twitter (t-commerce) is one of the ways. By so doing, customers will not have to struggle signing up on your e-commerce store since they can shop directly from their social media platform. This also calls for integrating your social media account with your checkout page. It involves installing certain plugins and apps on your store to allow social media users to access reviews, recommendations, and evaluations directly from their social media account.

Bottom line

Learning to sell and grow your online store can be a daunting and intimidating undertaking. However, if you determine the right products to sell, arm yourself with ingenious tips and identify the right audience, it will be all fun and games for you and your brand.

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About the Author:
Julia Jackle
Julia is the co-founder and CEO of Creative971 and has written blogs in the past for the Entrepreneur Magazine UAE. Her extensive knowledge in the E-Commerce industry in the UAE and GCC is widely appreciated.

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