Shopify Marketing – Everything you need to know about E-Commerce

by Julia Jackle - Jun 29, 2020

Everything you need to know about Shopify E-Commerce Marketing in Dubai, UAE

So, you’ve started your Shopify Online store in Dubai but have no idea on where to get started with marketing? Well, that is common with many online merchants. I mean, digital marketing sometimes can feel like a fuzzy business for many people. Faced by these uncertainties, most put this problem aside to focus on problems perceived as more “concrete”. And that’s where they go wrong. If you are facing bottlenecks with your advertising, but do not wait any longer! When it comes to implementing effective online marketing, there are many things to consider. And most boil down to having a good marketing strategy. And since we understand that, we’ve created this post to educate you on everything you need to know about digital marketing Shopify E-Commerce Marketing in Dubai.

Best Practices for Ecommerce Websites

1. Choose a mobile friendly design and tailor it to your needs

Bright Edge data shows that over half of website traffic (57%) comes from mobile devices like smartphones and tablets. That’s why it is essential to make the website of your online store mobile – friendly. Shopify offers free and premium mobile -optimized designs.

Find one that suits you. You can then customize the design template to your taste. By choosing an appropriate color scheme and branding elements (such as your logo), you can make your ecommerce website look just as if it had been created just for you.

2. Optimize your content pages

Optimization has a whole range of strategies and tactics that can help you convert more visitors to customers. These include:

Attractive product descriptions – convincing texts in your product descriptions can boost sales. For this purpose, it is advisable to allude specifically to psychological factors, such as the fear of missing something, reciprocity, exclusivity and the like. They all serve to encourage visitors to buy something (directly).

Aesthetic Product Images Visual elements are very important for successful marketing.
This applies all the more to online shopping, as customers can not immediately see or touch their products before they buy. Do not only use static images, but also show models that present your products and offer videos for a 360 ° view of the products.

3. Create an exceptional customer experience

Research has shown that this year  the customer experience will outpace price and product as a major differentiator for brands. This means that it is important to focus on an impressive customer experience at all points of contact with your brand.

The following ideas could help you:

  • Design a FAQ page – By answering frequently asked questions directly on your website, potential customers can quickly and easily find the information they need to complete the deal.
  • Reduce image sizes for faster load times – Survey data shows that website visitors expect a page to load in less than two seconds. If the page is not fully loaded after more than three seconds, many of them leave the page directly (and probably will not come back). Therefore, reduce the size of images on your website for faster loading.
  • Leverage user  generated content – Incorporating content created by users, including reviews, images on social media and testimonials, can further enhance your shopping experience. The element of the “Social Proof”is especially important for online shops.

Marketing measures in e-commerce 

What do you need to know about marketing in e-commerce?
We have put together some tips for you to help you get started.

1. Try social media ads

Facebook has 1.8 billion active users per day, providing a large audience that you can reach. So you can engage your audience through social media posts and videos, and experiment with them to see what works well and has a positive impact on your revenue. 

It’s also a good idea to collect email addresses so you can contact potential customers-but be sure to comply with applicable privacy policies.

According to study results, three-quarters of all companies surveyed said that e-mail marketing had “excellent” to “good” ROI for them. If you collect e-mail addresses on your page and ask customers for their consent to contact you in the future, you can encourage your visitors to re-visit their online store.

For example, special offers, sales notifications, special discounts, and more.

2. Use personalization for customized offers

Personalization is more important than ever for online shop customers.
In fact, show study findings that 74% of online consumers find websites not good when presented there offers, ads and promotions appear to have nothing to do with their interests. So, take advantage of personalized product suggestions and custom email marketing communications, and make sure every customer feels like you’re just talking to them.

3. Collect feedback through surveys

You can find out what your audience wants by simply asking them. Use online surveys to collect feedback on various aspects, such as your products, marketing activities, or customer service interactions.

4. Build a good online store on Shopify

There are several important factors to consider when choosing a suitable ecommerce platform design and software. These include:

  • Design and personalization features: You should be able to customize design templates to personalize and brand your designs.
  • Personalization of the domain name: Make sure you can get a personalized domain name and matching URL so that the name of the platform does not need to be in your website URL.
  • Round-the-clock support: The service offered by your e-commerce platform is particularly important. After all, you want to be able to rely on reliable support in emergencies.
  • Flexible payment options: Customers today want a variety of payment options, for example by credit card, direct debit, PayPal or cash on delivery. When choosing your ecommerce software solution, be flexible enough to offer different secure payment options.
  • Multilingualism: If international customers buy from you, it makes sense to speak their language. So, choose a tool that supports many different languages.
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About the Author:
Julia Jackle
Julia is the co-founder and CEO of Creative971 and has written blogs in the past for the Entrepreneur Magazine UAE. Her extensive knowledge in the E-Commerce industry in the UAE and GCC is widely appreciated.

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