Shopify – Basic branding elements for E-Commerce stores

by Julia Jackle - Jun 17, 2020

Basic branding elements for e-commerce stores

Numerous surveys confidently confirm that the simpler, more minimalist the design of an online store is, the greater the sales and conversions. Indeed, a clean and straightforward design is important. However, as a result of applying this principle, marketplaces have become similar to each other, as if they were produced from one giant Chinese factory. 

These Clone Wars are gaining momentum and this is becoming a problem. I mean, e-commerce stores have lost identity leaving online shoppers grappling with which is which and what is what. In the midst of this confusion, distinguishing your brand can bring untold profits and help establish brand authority and credibility. Image, attitude and personal style can guarantee added value and steady demand. Ensuring that your company will be recognized even before they hear the name.

How to brand your online store?

Branding can be classified into 2 categories.

  • Figurative.This includes corporate identity, image, and credibility for the brand. The objective for this is to create an individual, recognizable brand that has its own values and priorities. Thanks to each word, you can understand the holistic philosophy of the brand.
  • Visual. The appearance of the online store: its design, logo, markup and other elements that create the uniqueness of the brand.

The first task of branding is to create a holistic image, spirit, and philosophy of the store. So that customers feel the care and indescribable feelings of cooperation with your service. The secondary task is to take over the market, attract new customers and monopolize the trend.

1. Branding of content

Branded content not only distinguishes your brand but also clears boundaries between advertising and general content. With it, you can post informational and entertainment posts without giving up the advertising component. And even though the content is different it should be designed in such a way that it satisfies all of your subscribers and readers. Give them what they want to see, and provide them with useful information. And don’t forget to add the attributes that distinguish you from the rest of the competition. By adding company style elements or a company logo to your posts, you accustom subscribers to your materials. Subsequently, seeing your posts on the wall on social networks, users will respond to them positively. Besides, branded content, compared to ordinary photos, looks more attractive. Using branded content, you can still train, entertain, and, at the same time, completely unobtrusively show your brand. This content has no contraindications! It can be used in completely different areas: music, business, internet marketing, sales, etc.

2. Be specific on your goals and what you deal with

Visitors should be able to determine what your site is all about at a glance. If your site is about cars, this should be obvious. If it is about fashion, you do not need to explain. It should be reasonably clear, without having to look for more information. If you do not create websites that are self – determined with a really obvious goal, you are blowing away potential customers. Therefore, if you are dealing with fashion, place pictures of stylish and fashionable attires at strategic places so that potential customers can’t be left guessing what you represent.

3. The site should be visually attractive

Well, call me Captain Obvious, if you will, but it has to be said. If you want to attract and keep people’s attention, your website must be visually appealing or so tragically awful that they just can’t look away. In fact, the latter is likely to be more talked about and shared, but, given all the circumstances, this should not be what you want to be remembered for. 

Therefore, you should carefully consider the visual aspects of the design. This includes such things as:

  • layout
  • colors
  • registration
  • picture
  • symmetry and balance
  • space
  • media support

All these things together constitute the visual aspect of the design. They are extremely important because they create a first impression, and,as everyone already knows, a first impression is what matters most.

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About the Author:
Julia Jackle
Julia is the co-founder and CEO of Creative971 and has written blogs in the past for the Entrepreneur Magazine UAE. Her extensive knowledge in the E-Commerce industry in the UAE and GCC is widely appreciated.

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